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Sears Catalog Panty Ads
By iwearpanties on April 22, 2014
The first general merchandise catalog was distributed in 1894. Previously, Sears and its predecessor companies produced only watch and jewelry catalogs staring in 1888. By 1894, the Sears catalog had grown to 322 pages, featuring sewing machines, sporting goods, musical instruments, saddles, firearms, buggies, bicycles, etc. By 1895, the company was producing a 532-page catalog. By 1896, dolls, stoves and groceries had been added to the catalog. By 1905, understanding that some items required more than just illustrations, Sears began incorporating physical samples of its products in the pages of the catalog. If you were in the market for paint, you could now choose your exact shade. If you wanted wallpaper, you could closely examine dozens of different patterns. And selecting a new suit was easy when you could touch and feel the weight and softness of the material, touch and feel the fabric what a great idea, that would be perfect for advertising panties, imagine being able to feel the lace, silk, satin, nylon to choose your panties. In 1918 vibrators could be found in the catalog, they were advertised for general massage, wonder how many were actually used for that. In 1933, Sears issued the first of its famous Christmas catalogs known as the "Sears Wishbook", a catalog featuring toys and gifts, separate from the annual Christmas Catalog. From 1908 to 1940, the catalog even included ready-to-assemble kit houses. Novelists and story writers often portrayed the importance of the catalog in the emotional lives of rural folk. For many households, the catalog was a "wish book" that was eagerly flipped through. It was not a question of purchasing but of dreaming; they often wondered about the lives of the models on the pages. The catalog was a means of entertainment for many households. In 1993, Sears terminated its famous general merchandise catalog. Just as with other mail order catalogs of the times, many of us men wearing panties can remember first opening up the sears catalog and flipping through it and coming across the section with bras, panties and looking at the models wearing bras and panties. The sears catalog was a favorite in many households, and many never ordered anything from it, it was just entertaining to look through the catalog, and for many of us men wearing panties there were certainly more entertaining pages than our parents might of realized for us, the womens undergarment sections of course. Advertising panties was just different back then, its back during a time when the pages of catalogs like the sears catalog had models posing in each pair of panties, many times several models in panties on each page, and the models were just normal everyday women and that certainly helped mothers, sisters, and women relate and want to buy those panties, it also helped us men looking through the catalog relate as it was not some super model in panties, it was just a woman who looked like any other woman, a normal everyday women in panties, it might of made us guys wearing panties check out our mothers panty drawer, sisters panty drawer, and peek into any other womans panty drawer we could to see what type of panties they wore, and if they wore any panties we saw in the ad. Us men wearing panties became curious about panties, they were so much different than mens underwear, we wondered what those panties felt like, what those panties would look like on us, and yes many men found out what those panties felt like, and what we looked like wearing those panties. Most of the panties in the sears catalogs are no longer available, but for many men wearing panties some of our favorite panties were shown in the sears catalog, some of the first panties we saw were shown in the sears catalog, some of the first panties we picked up were shown in the sears catalog and some of the first panties we wore were shown in the sears catalog. The mail order catalogs of the past like the sears catalog got many men wearing panties curiosity flowing and perhaps sparked our interest in wearing panties.

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